"I only have 100 followers on Twitter..."
Admittedly, Tweeting to a group of your friends is much different than delivering the Gettysburg Address. However, in a more subtle way, it may be even more powerful. Consumers are assimilated into particular ways of thinking, not by bold speeches but by constant consumption and interaction with bite-sized nuggets of a particular world-view. The person offering up those nuggets may not even be aware that that's what they are doing because the impact is so subtle and so gradual. However, it's affect can't be denied.Read More