Who knew that asking someone to change required so much work? Or an elephant? ... anyone? Yeah, me neither.
Yet, I have been reading this book called Switch by Chip & Dan Heath that is enlightening me to the complexity of change. I would consider myself to be a fairly rational being. I don't often (key word, often) let emotions control my decisions and can generally make a decision based on the logical course of action.
Misguided by the internal wiring of my brain, I've generally operated under the assumption that other people made decisions in a similar fashion. I haven't been so far from the truth in ages (that's a lie).Read More