Posts tagged branding
Why everyone must become a content creator

Content creators are becoming some of the most valuable assets to brands. Companies and organizations often hire dedicated employees to fill these positions because they are beginning to understand that content tells a story and story is how we communicate. A content creator is a fairly intuitive term - it refers to someone who creates content to be digested by a specific audience to add value and spread awareness. We're not talking about ads. We're talking about blog posts, videos, images, social media posts and more.

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Crafting Your Identity Part II: begin with your story


Building an identity begins with your story.

Rarely is anyone given the opportunity to completely reinvent themselves. Perhaps if you're Jason Bourne - but for the average guy, we are an ever-evolving human being building upon our past, not starting from scratch. Your story is made up of the moments and memories of each experience from your birth until the present. Every experience is filtered through past experiences and filed away in your mind as having reinforced what you knew to be true or as challenging what you thought to be true. With every experience, who you are is more fully developed. You may begin to rethink your perception of friendships or better understand the complexities of the female mind (note: I said BETTER understand not fully understand). All of those pieces fit together in your mind, allowing you to draw conclusions about the world based on what you know. This is your worldview - the way you ingest and respond to life.

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