A lot’s changed in the last 30 years. We’ve been forced to answer questions that we’ve never had to ask before. Questions like, “should I enter my credit card information online?” And there had to be an adjustment period to gain a measure of comfort with that — for some, it’s still going on. But that’s to be expected, I supposed.Read More
"I only have 100 followers on Twitter..."
Admittedly, Tweeting to a group of your friends is much different than delivering the Gettysburg Address. However, in a more subtle way, it may be even more powerful. Consumers are assimilated into particular ways of thinking, not by bold speeches but by constant consumption and interaction with bite-sized nuggets of a particular world-view. The person offering up those nuggets may not even be aware that that's what they are doing because the impact is so subtle and so gradual. However, it's affect can't be denied.Read More
I've witnessed several of my friends take their phones out of their pockets, unlock them, swipe through each of their social applications (Facebook, Twitter, Instagram and Snapchat primarily) and then lock their phone only to repeat the process ten minutes later. The crazy part... there was no notifications or incoming messages prompting them to do so. They just opened, swiped, clicked, locked. Finding nothing new, they waited ten more minutes before checking again, hoping there might be something there to give them the dopamine hit they crave.Read More