Posts tagged think different
The Benefits of Flirting with "Insanity"

Herd mentalities are neither a myth nor uncommon. We see it every day, built right into the tools and entertainment we use. Amazon and Netflix use peer rating systems because they understand that we trust our friends more than we do big box businesses. Artists, technicians and others in the service sector use testimonials because if your friends and neighbors are saying they're the best, you'll begin to believe it as fact. And of course, everyone is fighting against everyone else to build up their following so that they can stick their own hand in the cookie jar of influence.

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