Posts tagged utility
The Foundation of Creating Something Iconic

This past week I attended the CROP design conference in Baton Rouge where I was privileged to listen to and meet some of my design heroes. One such designer — the king of thick lines himself — was Aaron Draplin of Draplin Design Company. He's known all over the world for his obsession with classic design — designs that worked 50 years ago and continue to work today. Their secret, he says, lies in their sense of clarity and utility. A state of being almost "undesigned".

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